Moments from the past that are fueling the future
In many states, Jersey Standard marketed its products under the brand ‘Esso’, which is the phonetic pronunciation of the initials ‘S’ and ‘O’ in Standard Oil. However in other states, the other Standard Oil companies objected. In those states, Jersey Standard marketed under the brands Enco (Energy Company) and Humble (an oil company they acquired). Jersey Standard became Exxon Corporation in 1972 and in 1999 joined with Mobil Oil Corporation, formerly Socony-Vacuum Oil, to form Exxon Mobil Corporation.
Gargoyles, winged horses and tigers
The flying red horse was first used by Vacuum Oil in South Africa in 1911. In 1931, when Vacuum merged with Socony, the red Pegasus – a symbol of speed and power – was adopted as its U.S. trademark. In 1968, Mobil adopted new-look Pegasus service stations. The red Pegasus remains among the most recognized corporate symbols in American petroleum history.
The tiger first appeared as a mascot for Esso in Norway around the turn of the 20th century. The tiger surfaced again in the 1950’s, when Esso started using it to represent quality and power. In 1959, the tiger rose to fame in the U.S. when an advertising copywriter coined the now famous phrase, “Put a tiger in your tank.” The phrase launched numerous ads, jingles and TV commercials that became so popular, Time Magazine dubbed 1964 "The Year of the Tiger Along Madison Avenue."
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On the road
In 1958, Jersey Standard offered free road maps to customers as part of its Happy Motoring campaign. The maps featured ‘Happy’ the Oil Drop Man – an advertising character that was first introduced by Esso’s Danish company during World War II. Today, thousands of Exxon and Mobil customers use our online Fuel Finder to help them on their journeys.
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Innovation takes flight
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In 1938, the world’s first commercial production of Alkylate at a Humble Oil plant in Texas made possible the manufacturing of iso-octane as a blending agent. In 1976, Mobil invented a process for converting methanol into high-octane gasoline. Today, all North American gasoline contains octane and gasoline grades are based on octane ratings
- Motor oil
In 1952, Jersey Standard introduced Uniflo motor oil, the first multigrade motor oil for both summer and winter use. In 1974, Mobil introduced the first synthetic motor oil – Mobil 1™. Today, Mobil 1 is the world’s leading synthetic motor oil brand
- Detergent gasolines
In 1968, Mobil was the first to develop detergent gasolines. Detergents help to reduce buildup of harmful deposits inside fuel injectors. Today, all Exxon and Mobil gasoline grades contain detergent additives. In fact, our gasolines contain significantly more than the minimum quantities required by the Environmental Protection Agency (EPA)
- Pay at the pump
In 1986, Mobil became the first gas retailer in the U.S. to introduce pay at the pump. In 1997, Mobil introduced the Speedpass™ key tag, the first mobile payment device. In 2015, ExxonMobil released the Speedpass+™ app, the industry’s first mobile payment app –followed by the Exxon Mobil Rewards+™app, which integrated paymentand rewards, in 2019.
- Gasoline for better gas mileage**
In 2016, released Fuel Technology Synergy™ gasolines. Developed with 7 key ingredients to help improve fuel economy, Synergy gasolines represent 130 years of engineering in making.
*Applies to Exxon- and Mobil-branded gasoline compared to gasoline meeting minimum U.S. government standards. Actual benefits vary depending on factors such as vehicle type, driving style and gasoline previously used.
**Fuel economy improvement is based on Synergy-branded gasoline compared to gasoline meeting minimum U.S. government standards. Actual benefits will vary based on factors such as vehicle type, driving style and gasoline previously used. Exxon, Mobil and Synergy are trademarks or registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.